Top 5 Tips on Launching Employee Health & Wellness Programs: Throwing (Almost!) Everything at the Wall and Making It “Stick”

There is a famous marketing quote where John Wanamaker said, “Half the money I spend is wasted, the trouble is I don’t know which half.” The measurement in the advertising world has progressed very impressively. However, in the HR world, we can still quite confidently say half of the budget is getting wasted, and we don’t know which half. In my experience, the typical awareness rate around wellness programs is 50%, and the average program uptake is around 10%. Read the article in full now to learn more.